eMarketing Video Blog

Online Video Marketing is a Worthwhile Investment
October 13th, 2009

Today’s economy requires affordable, cost-effective marketing.  Online video is a popular growing trend and easily accessible marketing tool for anyone.  The popularity of online videos has skyrocketed as the Internet provides a new, innovative way to advertise to a wider audience.   Don’t just tell people about your business – SHOW THEM!  We’re now a society watchers, not readers, making video a perfect option.

We watch billions of videos online. Over 50% result in action after seeing an online video, 28% seek more information, while 16% buy.  We only remember 10% of what we read, however, 75% acts on video information 72% quicker than print.  Also, customers want content that speaks directly to them.  Streaming video provides information with a more personal connection.  Business owners soon learn that their website is a virtual 24/7 sales channel.

Tracking performance of marketing opportunities is also essential.  You should use analytic tools that measure the results of any campaign.  Useful analytical data about your online video will include the tracking of viewer activity in real time and provide data such as the total number of views your video received and how many viewers watched to completion.

More broadband access, lower production costs and rising demand means quality video is now affordable for most businesses, allowing the little guy to compete with the big boys to reach virtually anyone.  Customers can gain a feel for your business without being there and should show your company’s personality and a behind-the-scenes look at YOU.

Video marketing is an investment that can quickly pay for itself, unlike other forms of advertising – where you pay over and over.  Online video is a digital asset you can own with no expiration date!

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How to Use Internet Video Marketing
June 17th, 2009

Videos remain one of the most powerful tools available in social media marketing.

The use of web videos for marketing is becoming easier and more effective continuously as production techniques become more affordable and advanced. Video content sites such as Video Jug and YouTube are also growing rapidly and receiving greater shares of traffic visitors each month.

Assembling a video with inexpensive digital camera or video equipment has become something available to just about everyone now. You are able to embed links to your video into your e-newsletters and business e-mails. You can also post them at your website and blogs making those sites more appealing for your visitors. You can also link back to the videos in forums that discuss content pertinent to your business. More significantly, you are able to post your videos to your profile pages on social networking sites such as Facebook and MySpace. These backlinks from high authority sites are what generates the enormous traffic back to your website.

Internet video marketing is most successful when you do three things with it.

First, you will need to be relentless and steady. It is unlikely that one or two videos will greatly yield impressive sales figures. You’ll want to launch yourself as a video presence that people return to over and over again. You will also need to get all of your videos uploaded to as many different sites as possible. When you research these websites online, you’ll discover a broad range of them. You must make sure, however, that a particular site does not require exclusivity or copyrights to the video, unless you make a video that you think conforms to that site particularly well.

Secondly, you should make certain that your videos jump out. Among the drawbacks of the coming of video marketing is that so many people are using it. This makes videos all seem to look alike. You need to make sure that your videos don’t blend in with the crowd. Take a look at some videos about similar products or services. Which one’s stand out to you? Remember, you’ll want your videos to be more professional, informative, or funnier than the videos of your competitors. Just make sure that you invest some pre-production planning into these brief video commercials.

Finally, make certain you give your videos relevant tags. You will be able to find sites online that list the most recent hot keywords and keyword phrases. Select those that most nearly relate to your marketing niche and tag your videos with them.

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Making Sales with Online Video Marketing
April 27th, 2009

Videographer in studio
Image via Wikipedia

In this day and age where the global economy’s trend is going downwards, competition amongst businesses has become tougher than ever before. Many business are cutting costs while trying to appeal to their target market.

Due to the rapidly increasing demand by consumers toward online social media, the ways of merchandising have been raised to a whole new level.

Currently, internet video marketing one cost effective and efficient marketing strategy which is rapidly advancing in popularity. Online Video Marketing is basically a video demonstration of your company’s merchandise or services — a kind of promotion for businesses using videos that provide prominent visibility on internet sites designed to create more sales.

Watching videos over the internet has become the most favored form of entertainment nowadays, with audiences varying in age and socio-economic profile. With this fact in mind, it is a very good medium to be used by businesses that want to showcase their company’s product or profile using visual communication. In addition, online videos provide a means to reach a wider range of audience.

Allowing your audience to interact with you while giving them a glimpse of your company’s profile helps to take in more visitors which could possibly convert to greater sales.

Now, generating sales through the use of Online Video Marketing could be effective only if you know how to attract your audience and maintain their attention longer and provide them motivation to visit to your site. To do this, it would help to know some tips that may be able to help you achieve that goal.

First, make sure that the contents of your video are clear, relevant, and are eye catching for your visitors. Videos should also be of high-quality and able to do the job it’s supposed to, which is to inform.

Next is the video’s duration. It is a must to create a video that is short yet informative and straight to the point, offering your audience the information they need in the shortest amount of time possible. Thirty or sixty seconds is the best amount of time to get your message across.

It is essential to think the way your prospects do and give attention to what they would want to know about your company and its services.

Lastly, to gain the maximum exposure for your videos, you should submit them into popular video sharing websites like YouTube, or MetaCafe.

Another way of promoting your videos would be to link to it within any print or email campaigns. This provides an interesting channel to drive traffic back to your site.

The more viewers who get to see your link the more visitors your video site will draw in. This way you can gain more traffic on your videos and most likely convert viewers into clients.

Online Video Marketing is the latest and most hard-hitting interactive method of marketing today. Given its advantages and the broad range of viewers it can attract, it’s a sure-fire way to sell your company’s services to a larger group of consumers.

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Video Advertising To Dominate Online Ads
April 12th, 2009

Like almost all videos on the World Wide Web, video advertising is increasingly becoming virulent as well.  And this may be a good thing, especially if you want your ads to reach the highest number of “quality” audiences possible.  And by quality audiences, we mean people who do have the money to spend and are more than interested in acquiring whatever product or service you are offering. According to online surveys, Internet surfers are more likely to click on these video ads than they would the usual banner or text ads.  In fact, it is said that many people like watching “appealing” videos over and over … and that translates to getting a good number of clicks or “hits.”  And we all know that when it comes to Internet marketing, the most number of hits garner the most number of sales.

It is also said that even if the video advertising effort is not that appealing to the audience, a good percentage of the video is watched regardless, making it still a lot more effective in terms of hit count than banner and text ads.

Many people are now contemplating whether or not video advertising will be the next big thing when it comes to online marketing.  Apparently, the consensus is a resounding “YES!”.  There will always be some skeptics in this field, but the truth is, more and more web video ads are cropping up everywhere.  These are quickly replacing the banner ad spaces and the in-line text ad spaces.  In fact, two of the online corporate giants are making use of video advertising to their greatest advantage.  These are YouTube.com and Google.com.  However, other sites like Yahoo.com are also using video ads in their email layouts.

There is another great and possibly inadvertent benefit to using video ads; and that is acquiring instant front page ranking in search engines results pages or SERP.  You might have noticed that a number of videos usually enter the top 10 slots of the SERP.  Some of these videos can be rightfully categorized as online marketing efforts, even if they seem to be homemade.  As long as the video carries the pertinent information the consumer would want, plus a working link to the company’s website, then it can be classified as a video ad.  Likewise, if the company is rather small, or works on a one-person entrepreneurial run, this simple fact can help the company save money on Search Engine Optimization (SEO) endeavors.

Speaking of homemade videos, this poses as another reason as to why videos ads are most likely to dominate online marketing channels in the future. As all business entities know, costs play a huge factor when it comes to delivering goods and services to the targeted audiences. And yes, advertising in both online and offline markets will amount to shelling out a lot of dough. But if you compare marketing rates from the tri-media sector (TV, print, and radio), putting up online videos is not only cheaper, easier and faster; but the business entity who owns the videos have complete control over the production process as well.

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