eMarketing Video Blog

Spicing Up Your Business Marketing with Online Videos
January 16th, 2010

For small and mid-size business owners curious about implementing an online video campaign to promote their company’s products or services, there’s good news! Using online video with the goal of marketing your business is virtually a fail-proof venture because of its exceptional popularity, as reflected by top video sharing sites such as YouTube. More than a passing trend, online video is here to stay!

With continuous advances in technology, coupled with the increased availability of high speed Internet, business owners who delay incorporating digital video into their business’ marketing strategy will be left behind in the 21st century. If you are still not convinced, consider the following 5 reasons why you should give serious thought about adding online video into your marketing mix:

1. The increasingly popularity of Internet videos. A staggering number of over 170 million U.S. Internet users watched online video and almost 31 Billion videos were seen in November 2009 according to the comScore Video Metrix service. That number represents a whole lot of viewers who have come to expect video entertainment or information using visual media.

2. The customer has total charge. Consumers are completely in control of which online video commercials they choose to view around specific products or services unlike those annoying traditional TV advertisements that interrupt your favorite television program.

3. Time is money. With that fact in mind, business owners opting to use online video commercials don’t have to wait for appropriate available time slots to broadcast online videos. The greatest advantage of marketing with online video is that it’s instantaneously delivered and readily available via the Internet 24/7 anywhere in the world!

4. Online video allows you to track the number of viewers who have watched your specific online advertisement, and even capture their personal information. The analytic tracking capabilities of online videos provide the data that business owners rely on when deciding on which marketing methods to spend their limited advertising dollars.

5. The potential vast breadth and reach of the target audience capable of viewing online videos is massive. For example, Google embeds YouTube into search results and popular social network sites such as Facebook, Twitter and MySpace have made it probable that your video will be seen and shared by many more of your prospects wherever they may happen to be searching online.

In conclusion, there are numerous reasons why you should consider adding online videos to spice up your marketing mix. If your goal is to differentiate your business and grab your prospects attention, online video is an essential marketing tool that will yield profitable dividends.

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Online Video Marketing is a Worthwhile Investment
October 13th, 2009

Today’s economy requires affordable, cost-effective marketing.  Online video is a popular growing trend and easily accessible marketing tool for anyone.  The popularity of online videos has skyrocketed as the Internet provides a new, innovative way to advertise to a wider audience.   Don’t just tell people about your business – SHOW THEM!  We’re now a society watchers, not readers, making video a perfect option.

We watch billions of videos online. Over 50% result in action after seeing an online video, 28% seek more information, while 16% buy.  We only remember 10% of what we read, however, 75% acts on video information 72% quicker than print.  Also, customers want content that speaks directly to them.  Streaming video provides information with a more personal connection.  Business owners soon learn that their website is a virtual 24/7 sales channel.

Tracking performance of marketing opportunities is also essential.  You should use analytic tools that measure the results of any campaign.  Useful analytical data about your online video will include the tracking of viewer activity in real time and provide data such as the total number of views your video received and how many viewers watched to completion.

More broadband access, lower production costs and rising demand means quality video is now affordable for most businesses, allowing the little guy to compete with the big boys to reach virtually anyone.  Customers can gain a feel for your business without being there and should show your company’s personality and a behind-the-scenes look at YOU.

Video marketing is an investment that can quickly pay for itself, unlike other forms of advertising – where you pay over and over.  Online video is a digital asset you can own with no expiration date!

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Why Promote Your Business Using Professional Videos
October 1st, 2009

Whether you’re a CEO of a Fortunate 500 Company or a local small business owner, marketing your products or services using a professional quality video can definitely equal the playing field!   While it’s a fact that larger companies have the luxury of having resources readily available to produce in-house viral videos, however, small businesses are no longer being left in the technological dark ages thanks to the help of affordable professional online video marketing services.

With the extensive advancements in broadband technology, combined with the catalyst of social media sites, small business owners are now reaping the same benefits as their competitor counterparts.  Marketing their own product or service with the help of professional video marketing services, small businesses are raking in increased revenue without exceeding advertising budgets!

So, as a small business owner you may ask, “Why should I use a video to market my product or service?”  Then you may immediately follow the question, even without thinking stating a common misconception: “I could never afford a professionally created video on my budget!”

First things first!  As mentioned earlier, faster broadband Internet services continue to bring the world into more and more homes across the country at the speed of reality.  As a result, more people are spending time watching online content, a large majority being online video clips.  In fact, Internet advertising is predicted to surpass the combined viewer rates of newspapers, cable TV, and broadcast TV eight times faster by the year 2012!

From a marketing perspective, this is even more incentive to use online videos to advertise your business.  Consumers are beginning to realize that they have more control over online videos, as opposed to TV, simply because Internet videos allows users to view what they want, when they want, and also, in what digital media format they want to watch video clips.  Business owners are also tuning into the success of the phenomena with projected online video ad sells to triple by 2011!

There are numerous ways in which to promote your video once it’s produced and you’re satisfied with the final product.  In addition to posting the video clip on a social networking site, you may place a link on your business’ website, add a link to your customized video in newsletters or insert your video link into e-mails when sending out mailings to customers.

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