Business owners are being forced to slash budgets and more cost-efficient marketing strategies singled out to cope with the recent economic hardships. The most obvious marketing channels to be hit hard is newsprint advertisements. As the foundation of print media crumbles, online videos and web commercials continue to transform the new digital marketing era!
Business Insider has dubbed 2009 as “The Year the Newspaper Died.” According to Business Insider, in the first quarter of 2009, print ad sales have decreased by 30%, 105 print newspapers have been forced to close, 10,000 newspaper jobs have been lost, and circulation rates have declined between 7% and 20% among top newspapers.
Future projections continue to be discouraging for print ads; however, predictions for online marketing appear to be unfazed by the distressing death of traditional print newspapers. In fact, estimates for online marketing for the next year indicate an increase of 45%. It’s also important to note that many popular newspapers halting the printing press continue to offer reader subscriptions of online versions of daily or weekly publications.
As a business owner, it’s important to understand how to smoothly transition from print media to online marketing. Capitalizing on the new face of marketing allows you to position your business ahead of competitors. The essential key to success is by making an impressive and persuasive online presence. Actually, to be considered a viable competitor in today’s economy, businesses must implement online marketing strategies to contend with global competitors and meet customers’ expectations.
Online videos are the most effective and cost efficient marketing tools leading the 21st century! Both Fortune 500 CEO’s and small business owners are reaping the rewards from online media and social networking sites in lieu of traditional newspapers. The popularity driving social media outlets such as blogs, YouTube and Facebook is in large part contributed to user-friendly options to easily upload online videos. Combined with convenience, social media sites embrace the most effective marketing strategy: word of mouth.
Many small and mid-sized business owners seek help from professional online video marketing services like those of eMarketing Video. Small business owners can showcase their company, brand, products, and services online to reach millions of potential customers on a very affordable budget.
Professional video services puts business owners in control of marketing high-quality online videos or promotional web commercials to increase exposure, improve search engine rankings and connect with viewers by putting a face to your business. In addition, utilizing the help of video marketing gurus eliminates complications before they occur to save your business valuable time and profit loss!
Regardless whether you decide to promote your business using a personal website, blog, or social media site, online videos continue to revolutionize marketing!
