eMarketing Video Blog

Spicing Up Your Business Marketing with Online Videos
January 16th, 2010

For small and mid-size business owners curious about implementing an online video campaign to promote their company’s products or services, there’s good news! Using online video with the goal of marketing your business is virtually a fail-proof venture because of its exceptional popularity, as reflected by top video sharing sites such as YouTube. More than a passing trend, online video is here to stay!

With continuous advances in technology, coupled with the increased availability of high speed Internet, business owners who delay incorporating digital video into their business’ marketing strategy will be left behind in the 21st century. If you are still not convinced, consider the following 5 reasons why you should give serious thought about adding online video into your marketing mix:

1. The increasingly popularity of Internet videos. A staggering number of over 170 million U.S. Internet users watched online video and almost 31 Billion videos were seen in November 2009 according to the comScore Video Metrix service. That number represents a whole lot of viewers who have come to expect video entertainment or information using visual media.

2. The customer has total charge. Consumers are completely in control of which online video commercials they choose to view around specific products or services unlike those annoying traditional TV advertisements that interrupt your favorite television program.

3. Time is money. With that fact in mind, business owners opting to use online video commercials don’t have to wait for appropriate available time slots to broadcast online videos. The greatest advantage of marketing with online video is that it’s instantaneously delivered and readily available via the Internet 24/7 anywhere in the world!

4. Online video allows you to track the number of viewers who have watched your specific online advertisement, and even capture their personal information. The analytic tracking capabilities of online videos provide the data that business owners rely on when deciding on which marketing methods to spend their limited advertising dollars.

5. The potential vast breadth and reach of the target audience capable of viewing online videos is massive. For example, Google embeds YouTube into search results and popular social network sites such as Facebook, Twitter and MySpace have made it probable that your video will be seen and shared by many more of your prospects wherever they may happen to be searching online.

In conclusion, there are numerous reasons why you should consider adding online videos to spice up your marketing mix. If your goal is to differentiate your business and grab your prospects attention, online video is an essential marketing tool that will yield profitable dividends.

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Online Video Offers the Best Bang for Your Buck
December 1st, 2009

Any successful business owner knows that establishing and maintaining an edge over competition is essential for sustaining vitality in a downward economy, especially when calculating ROI (Return On Investment). Many small and mid-size savvy business owners have found their edge by launching a video marketing campaign. Online video is the ideal solution to get the best bang for your buck!

The popularity of online media-sharing social sites such as Facebook and YouTube makes for the perfect marketing outlet. Small businesses once sat on the sidelines as larger companies dictated the marketing world. Plain and simple, the “mom and pop” businesses just couldn’t afford expensive TV or full-page print ads, but then came the Internet! Whether experienced small business owners opt to manage their own video ad campaigns or decide to seek help from online video marketing services, now they can level the proverbial playing ground in cyberspace.

Online video content shatters physical boundaries to allow anyone, whether from a small town or large, to compete in the global marketplace which would otherwise be too expensive to reach without the help of the World Wide Web.

Unlike conventional TV ads, online video marketing campaigns are very effective in garnering twice as many customers and spending half in advertising costs! A minimal financial investment, combined with a massive audience reach, yields astounding ROI results. For example, at least 50% of the U.S. population (over 154 million) will watch online videos this year. Predictions by eMarketer indicate that the online video market still has several years before peaking with a 3.8% annual growth rate in 2012.

In fact, in today’s fast-paced society, almost everything is watched on the go! With that said, it’s only logical to surmise due to future advances in technological widgets and gadgets, the demand for online video will continue to surge. The results actually speak for themselves in a recent Nielsen’s finding entitled “Three Screen Report.” The findings suggest future unprecedented growth expected among all ages when it comes to viewing videos on mobile devices.

If you’re still wavering on whether or not to invest in an online video campaign for your business, consider the following stats on online video spending:

• Past: 67% yearly increase from 2008.
• Present: 21% of video streams are monetized; Online video ad annual spending $750 million.
• Future: Predicted to exceed one billion dollars in 2010.

As a business owner, if you’re interested in launching your own online video marketing campaign, educate yourself first. Do a little research on predicted forecast trends and how your business fits into the equation. Be ready to answer how you can increase the exposure for your product or service in light of the latest social media trends. Familiarize yourself with competitors. For serious-minded entrepreneurs, consider incorporating online video into your marketing budget. Remember you only get one chance for a first impression!

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Online Video is the Leader of Future Marketing
October 30th, 2009

With more and more online videos becoming accessible to anyone with a computer and an Internet connection offering information on products and services into the comforts of your home, and advertisers are definitely taking notice! An increasing number of business owners investing in online videos soon find success by promoting their product or service. Online videos are a win-win for everyone!

Statistical results gathered from qualified online users continue to climb at overwhelming rates from specific respondents reporting to watch online videos. A collaborative study by Google and AOL recently conducted by the information group TNS yielded encouraging results for business owners considering an online marketing campaign.

Statistics concluded that 75% of the respondents reported viewing more videos online compared to that of a year ago. Even more encouraging results for indecisive advertisers debating on whether or not to launch an online video marketing campaign are that over half of the respondents anticipate watching more online videos in the next year.

While some skeptics may doubt the real success of online video marketing, statistical results prove otherwise. Respondents of the survey report that they feel as though they are better able to make more informed and empowered decisions by watching video ads online when compared to ads viewed on television.

In fact, 78% of respondents reflect that online video ads provide as much, and often more, of an opportunity to learn about a specific product or service rather than watching ads on television. Unlike television commercials, viewers have complete control over online videos, watching online ads at the viewers’ convenience.

Furthermore, 63% of the survey participants prefer video sites to host advertising, specifically if ads help keep content free.

The survey statistics also reveals additional pros for business owners opting to advertise using online videos:

• 64% took action after seeing an online video
• 44% visited the advertiser’s Web site
• 33% searched for a product or service
• 22% visited an offline retail store
• 21% discussing the advertised product with friends or family

Up until recently major television broadcast networks have set the bar for grand scale technique using online videos, however, small business owners are now able to establish an edgy and professional online presence at very affordable prices.

As the technological world continues to spin beyond the speed of light, business owners are constantly looking for marketing strategies to attract and appeal to new and existing consumers. The solution is simple: Online videos are categorically the leader of future marketing!

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Online Video Marketing is a Worthwhile Investment
October 13th, 2009

Today’s economy requires affordable, cost-effective marketing.  Online video is a popular growing trend and easily accessible marketing tool for anyone.  The popularity of online videos has skyrocketed as the Internet provides a new, innovative way to advertise to a wider audience.   Don’t just tell people about your business – SHOW THEM!  We’re now a society watchers, not readers, making video a perfect option.

We watch billions of videos online. Over 50% result in action after seeing an online video, 28% seek more information, while 16% buy.  We only remember 10% of what we read, however, 75% acts on video information 72% quicker than print.  Also, customers want content that speaks directly to them.  Streaming video provides information with a more personal connection.  Business owners soon learn that their website is a virtual 24/7 sales channel.

Tracking performance of marketing opportunities is also essential.  You should use analytic tools that measure the results of any campaign.  Useful analytical data about your online video will include the tracking of viewer activity in real time and provide data such as the total number of views your video received and how many viewers watched to completion.

More broadband access, lower production costs and rising demand means quality video is now affordable for most businesses, allowing the little guy to compete with the big boys to reach virtually anyone.  Customers can gain a feel for your business without being there and should show your company’s personality and a behind-the-scenes look at YOU.

Video marketing is an investment that can quickly pay for itself, unlike other forms of advertising – where you pay over and over.  Online video is a digital asset you can own with no expiration date!

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Making Sales with Online Video Marketing
April 27th, 2009

Videographer in studio
Image via Wikipedia

In this day and age where the global economy’s trend is going downwards, competition amongst businesses has become tougher than ever before. Many business are cutting costs while trying to appeal to their target market.

Due to the rapidly increasing demand by consumers toward online social media, the ways of merchandising have been raised to a whole new level.

Currently, internet video marketing one cost effective and efficient marketing strategy which is rapidly advancing in popularity. Online Video Marketing is basically a video demonstration of your company’s merchandise or services — a kind of promotion for businesses using videos that provide prominent visibility on internet sites designed to create more sales.

Watching videos over the internet has become the most favored form of entertainment nowadays, with audiences varying in age and socio-economic profile. With this fact in mind, it is a very good medium to be used by businesses that want to showcase their company’s product or profile using visual communication. In addition, online videos provide a means to reach a wider range of audience.

Allowing your audience to interact with you while giving them a glimpse of your company’s profile helps to take in more visitors which could possibly convert to greater sales.

Now, generating sales through the use of Online Video Marketing could be effective only if you know how to attract your audience and maintain their attention longer and provide them motivation to visit to your site. To do this, it would help to know some tips that may be able to help you achieve that goal.

First, make sure that the contents of your video are clear, relevant, and are eye catching for your visitors. Videos should also be of high-quality and able to do the job it’s supposed to, which is to inform.

Next is the video’s duration. It is a must to create a video that is short yet informative and straight to the point, offering your audience the information they need in the shortest amount of time possible. Thirty or sixty seconds is the best amount of time to get your message across.

It is essential to think the way your prospects do and give attention to what they would want to know about your company and its services.

Lastly, to gain the maximum exposure for your videos, you should submit them into popular video sharing websites like YouTube, or MetaCafe.

Another way of promoting your videos would be to link to it within any print or email campaigns. This provides an interesting channel to drive traffic back to your site.

The more viewers who get to see your link the more visitors your video site will draw in. This way you can gain more traffic on your videos and most likely convert viewers into clients.

Online Video Marketing is the latest and most hard-hitting interactive method of marketing today. Given its advantages and the broad range of viewers it can attract, it’s a sure-fire way to sell your company’s services to a larger group of consumers.

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