eMarketing Video Blog

Spicing Up Your Business Marketing with Online Videos
January 16th, 2010

For small and mid-size business owners curious about implementing an online video campaign to promote their company’s products or services, there’s good news! Using online video with the goal of marketing your business is virtually a fail-proof venture because of its exceptional popularity, as reflected by top video sharing sites such as YouTube. More than a passing trend, online video is here to stay!

With continuous advances in technology, coupled with the increased availability of high speed Internet, business owners who delay incorporating digital video into their business’ marketing strategy will be left behind in the 21st century. If you are still not convinced, consider the following 5 reasons why you should give serious thought about adding online video into your marketing mix:

1. The increasingly popularity of Internet videos. A staggering number of over 170 million U.S. Internet users watched online video and almost 31 Billion videos were seen in November 2009 according to the comScore Video Metrix service. That number represents a whole lot of viewers who have come to expect video entertainment or information using visual media.

2. The customer has total charge. Consumers are completely in control of which online video commercials they choose to view around specific products or services unlike those annoying traditional TV advertisements that interrupt your favorite television program.

3. Time is money. With that fact in mind, business owners opting to use online video commercials don’t have to wait for appropriate available time slots to broadcast online videos. The greatest advantage of marketing with online video is that it’s instantaneously delivered and readily available via the Internet 24/7 anywhere in the world!

4. Online video allows you to track the number of viewers who have watched your specific online advertisement, and even capture their personal information. The analytic tracking capabilities of online videos provide the data that business owners rely on when deciding on which marketing methods to spend their limited advertising dollars.

5. The potential vast breadth and reach of the target audience capable of viewing online videos is massive. For example, Google embeds YouTube into search results and popular social network sites such as Facebook, Twitter and MySpace have made it probable that your video will be seen and shared by many more of your prospects wherever they may happen to be searching online.

In conclusion, there are numerous reasons why you should consider adding online videos to spice up your marketing mix. If your goal is to differentiate your business and grab your prospects attention, online video is an essential marketing tool that will yield profitable dividends.

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Online Video Offers the Best Bang for Your Buck
December 1st, 2009

Any successful business owner knows that establishing and maintaining an edge over competition is essential for sustaining vitality in a downward economy, especially when calculating ROI (Return On Investment). Many small and mid-size savvy business owners have found their edge by launching a video marketing campaign. Online video is the ideal solution to get the best bang for your buck!

The popularity of online media-sharing social sites such as Facebook and YouTube makes for the perfect marketing outlet. Small businesses once sat on the sidelines as larger companies dictated the marketing world. Plain and simple, the “mom and pop” businesses just couldn’t afford expensive TV or full-page print ads, but then came the Internet! Whether experienced small business owners opt to manage their own video ad campaigns or decide to seek help from online video marketing services, now they can level the proverbial playing ground in cyberspace.

Online video content shatters physical boundaries to allow anyone, whether from a small town or large, to compete in the global marketplace which would otherwise be too expensive to reach without the help of the World Wide Web.

Unlike conventional TV ads, online video marketing campaigns are very effective in garnering twice as many customers and spending half in advertising costs! A minimal financial investment, combined with a massive audience reach, yields astounding ROI results. For example, at least 50% of the U.S. population (over 154 million) will watch online videos this year. Predictions by eMarketer indicate that the online video market still has several years before peaking with a 3.8% annual growth rate in 2012.

In fact, in today’s fast-paced society, almost everything is watched on the go! With that said, it’s only logical to surmise due to future advances in technological widgets and gadgets, the demand for online video will continue to surge. The results actually speak for themselves in a recent Nielsen’s finding entitled “Three Screen Report.” The findings suggest future unprecedented growth expected among all ages when it comes to viewing videos on mobile devices.

If you’re still wavering on whether or not to invest in an online video campaign for your business, consider the following stats on online video spending:

• Past: 67% yearly increase from 2008.
• Present: 21% of video streams are monetized; Online video ad annual spending $750 million.
• Future: Predicted to exceed one billion dollars in 2010.

As a business owner, if you’re interested in launching your own online video marketing campaign, educate yourself first. Do a little research on predicted forecast trends and how your business fits into the equation. Be ready to answer how you can increase the exposure for your product or service in light of the latest social media trends. Familiarize yourself with competitors. For serious-minded entrepreneurs, consider incorporating online video into your marketing budget. Remember you only get one chance for a first impression!

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Sticky Pages that Capture Attention in Seconds
November 14th, 2009

Seasoned small business owners have probably heard of sticky pages. Whether you think of sticky pages as the figurative meaning of being glued to your favorite movie or the literal meaning of sticky fingers, there is another meaning when talking about using sticky pages in online marketing. Put simply, when talking about websites, “sticky pages” are ones that contain features specifically designed to keep visitors “stuck” to your website a site longer!

For many businesses, the purpose of a website is to not only inform potential customers about their products or services, but to create and capitalize on sales opportunities. The average time people stay on a website is surprisingly just under 12 seconds. So keeping that in mind, when developing online marketing strategies it’s essential to incorporate creativity and engaging web tools to capture website visitors’ attention.

So, how can you keep website visitors interested, engaged and motivated to return? Apply creativity by focusing on sticky page elements! Online videos are proving to be very effective sticky page elements. Online videos give visitors a glance into the infrastructure of your business and put a face with your business. Business blogs can also be great sticky tools if you incorporate quality content that updates frequently. Other sticky elements can include surveys, polls, interactive commenting and contests. Basically, any marketing tool that engages your website visitors is an effective sticky element that you can strategically place within the content of your website.

It’s easier to tactically place sticky items by understanding how visitors view your website. Although we are taught to read pages left to right and top to bottom; however, as creatures of habit, we begin scanning a page in the upper right, move down the page and return to the upper left. Only at this point do viewers decide if the content is useful and worth reading further! The basic elements viewers read (in order) are the headline, sub heading, price or order link, and finally the body text.

When marketing your business online, keep in mind that visitors to your website should understand how your product or service benefits them within 11 seconds of scanning your site, or otherwise risk loosing valuable sales’ profits. Think about what key words or phrases best describe your business. Not only should you think what targeted keywords to add into your web content, but you should also incorporate key phrases into the description of your online video to help improve your video search optimization. Online videos offer business owners the ideal marketing tool in which to deliver an effective sales pitch as well as to present the message via an increasingly popular and affordable means of delivery!

Capturing the attention of potential customers using the internet is a difficult objective for many business owners to achieve, but it doesn’t have to be. It’s actually easier than you may think by using sticky elements such as videos to establish a loyal online customer base.

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2009: The Death of a Print Media Dynasty
November 2nd, 2009

Business owners are being forced to slash budgets and more cost-efficient marketing strategies singled out to cope with the recent economic hardships.  The most obvious marketing channels to be hit hard is newsprint advertisements.  As the foundation of print media crumbles, online videos and web commercials continue to transform the new digital marketing era!

Business Insider has dubbed 2009 as “The Year the Newspaper Died.” According to Business Insider, in the first quarter of 2009, print ad sales have decreased by 30%, 105 print newspapers have been forced to close, 10,000 newspaper jobs have been lost, and circulation rates have declined between 7% and 20% among top newspapers.

Future projections continue to be discouraging for print ads; however, predictions for online marketing appear to be unfazed by the distressing death of traditional print newspapers.  In fact, estimates for online marketing for the next year indicate an increase of 45%.  It’s also important to note that many popular newspapers halting the printing press continue to offer reader subscriptions of online versions of daily or weekly publications.

As a business owner, it’s important to understand how to smoothly transition from print media to online marketing.  Capitalizing on the new face of marketing allows you to position your business ahead of competitors.  The essential key to success is by making an impressive and persuasive online presence.  Actually, to be considered a viable competitor in today’s economy, businesses must implement online marketing strategies to contend with global competitors and meet customers’ expectations.

Online videos are the most effective and cost efficient marketing tools leading the 21st century!  Both Fortune 500 CEO’s and small business owners are reaping the rewards from online media and social networking sites in lieu of traditional newspapers.  The popularity driving social media outlets such as blogs, YouTube and Facebook is in large part contributed to user-friendly options to easily upload online videos.  Combined with convenience, social media sites embrace the most effective marketing strategy: word of mouth.

Many small and mid-sized business owners seek help from professional online video marketing services like those of eMarketing Video.  Small business owners can showcase their company, brand, products, and services online to reach millions of potential customers on a very affordable budget.

Professional video services puts business owners in control of marketing high-quality online videos or promotional web commercials to increase exposure, improve search engine rankings and connect with viewers by putting a face to your business.  In addition, utilizing the help of video marketing gurus eliminates complications before they occur to save your business valuable time and profit loss!

Regardless whether you decide to promote your business using a personal website, blog, or social media site, online videos continue to revolutionize marketing!

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Online Video is the Leader of Future Marketing
October 30th, 2009

With more and more online videos becoming accessible to anyone with a computer and an Internet connection offering information on products and services into the comforts of your home, and advertisers are definitely taking notice! An increasing number of business owners investing in online videos soon find success by promoting their product or service. Online videos are a win-win for everyone!

Statistical results gathered from qualified online users continue to climb at overwhelming rates from specific respondents reporting to watch online videos. A collaborative study by Google and AOL recently conducted by the information group TNS yielded encouraging results for business owners considering an online marketing campaign.

Statistics concluded that 75% of the respondents reported viewing more videos online compared to that of a year ago. Even more encouraging results for indecisive advertisers debating on whether or not to launch an online video marketing campaign are that over half of the respondents anticipate watching more online videos in the next year.

While some skeptics may doubt the real success of online video marketing, statistical results prove otherwise. Respondents of the survey report that they feel as though they are better able to make more informed and empowered decisions by watching video ads online when compared to ads viewed on television.

In fact, 78% of respondents reflect that online video ads provide as much, and often more, of an opportunity to learn about a specific product or service rather than watching ads on television. Unlike television commercials, viewers have complete control over online videos, watching online ads at the viewers’ convenience.

Furthermore, 63% of the survey participants prefer video sites to host advertising, specifically if ads help keep content free.

The survey statistics also reveals additional pros for business owners opting to advertise using online videos:

• 64% took action after seeing an online video
• 44% visited the advertiser’s Web site
• 33% searched for a product or service
• 22% visited an offline retail store
• 21% discussing the advertised product with friends or family

Up until recently major television broadcast networks have set the bar for grand scale technique using online videos, however, small business owners are now able to establish an edgy and professional online presence at very affordable prices.

As the technological world continues to spin beyond the speed of light, business owners are constantly looking for marketing strategies to attract and appeal to new and existing consumers. The solution is simple: Online videos are categorically the leader of future marketing!

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Online Video Marketing is a Worthwhile Investment
October 13th, 2009

Today’s economy requires affordable, cost-effective marketing.  Online video is a popular growing trend and easily accessible marketing tool for anyone.  The popularity of online videos has skyrocketed as the Internet provides a new, innovative way to advertise to a wider audience.   Don’t just tell people about your business – SHOW THEM!  We’re now a society watchers, not readers, making video a perfect option.

We watch billions of videos online. Over 50% result in action after seeing an online video, 28% seek more information, while 16% buy.  We only remember 10% of what we read, however, 75% acts on video information 72% quicker than print.  Also, customers want content that speaks directly to them.  Streaming video provides information with a more personal connection.  Business owners soon learn that their website is a virtual 24/7 sales channel.

Tracking performance of marketing opportunities is also essential.  You should use analytic tools that measure the results of any campaign.  Useful analytical data about your online video will include the tracking of viewer activity in real time and provide data such as the total number of views your video received and how many viewers watched to completion.

More broadband access, lower production costs and rising demand means quality video is now affordable for most businesses, allowing the little guy to compete with the big boys to reach virtually anyone.  Customers can gain a feel for your business without being there and should show your company’s personality and a behind-the-scenes look at YOU.

Video marketing is an investment that can quickly pay for itself, unlike other forms of advertising – where you pay over and over.  Online video is a digital asset you can own with no expiration date!

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Why Promote Your Business Using Professional Videos
October 1st, 2009

Whether you’re a CEO of a Fortunate 500 Company or a local small business owner, marketing your products or services using a professional quality video can definitely equal the playing field!   While it’s a fact that larger companies have the luxury of having resources readily available to produce in-house viral videos, however, small businesses are no longer being left in the technological dark ages thanks to the help of affordable professional online video marketing services.

With the extensive advancements in broadband technology, combined with the catalyst of social media sites, small business owners are now reaping the same benefits as their competitor counterparts.  Marketing their own product or service with the help of professional video marketing services, small businesses are raking in increased revenue without exceeding advertising budgets!

So, as a small business owner you may ask, “Why should I use a video to market my product or service?”  Then you may immediately follow the question, even without thinking stating a common misconception: “I could never afford a professionally created video on my budget!”

First things first!  As mentioned earlier, faster broadband Internet services continue to bring the world into more and more homes across the country at the speed of reality.  As a result, more people are spending time watching online content, a large majority being online video clips.  In fact, Internet advertising is predicted to surpass the combined viewer rates of newspapers, cable TV, and broadcast TV eight times faster by the year 2012!

From a marketing perspective, this is even more incentive to use online videos to advertise your business.  Consumers are beginning to realize that they have more control over online videos, as opposed to TV, simply because Internet videos allows users to view what they want, when they want, and also, in what digital media format they want to watch video clips.  Business owners are also tuning into the success of the phenomena with projected online video ad sells to triple by 2011!

There are numerous ways in which to promote your video once it’s produced and you’re satisfied with the final product.  In addition to posting the video clip on a social networking site, you may place a link on your business’ website, add a link to your customized video in newsletters or insert your video link into e-mails when sending out mailings to customers.

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How to Use Internet Video Marketing
June 17th, 2009

Videos remain one of the most powerful tools available in social media marketing.

The use of web videos for marketing is becoming easier and more effective continuously as production techniques become more affordable and advanced. Video content sites such as Video Jug and YouTube are also growing rapidly and receiving greater shares of traffic visitors each month.

Assembling a video with inexpensive digital camera or video equipment has become something available to just about everyone now. You are able to embed links to your video into your e-newsletters and business e-mails. You can also post them at your website and blogs making those sites more appealing for your visitors. You can also link back to the videos in forums that discuss content pertinent to your business. More significantly, you are able to post your videos to your profile pages on social networking sites such as Facebook and MySpace. These backlinks from high authority sites are what generates the enormous traffic back to your website.

Internet video marketing is most successful when you do three things with it.

First, you will need to be relentless and steady. It is unlikely that one or two videos will greatly yield impressive sales figures. You’ll want to launch yourself as a video presence that people return to over and over again. You will also need to get all of your videos uploaded to as many different sites as possible. When you research these websites online, you’ll discover a broad range of them. You must make sure, however, that a particular site does not require exclusivity or copyrights to the video, unless you make a video that you think conforms to that site particularly well.

Secondly, you should make certain that your videos jump out. Among the drawbacks of the coming of video marketing is that so many people are using it. This makes videos all seem to look alike. You need to make sure that your videos don’t blend in with the crowd. Take a look at some videos about similar products or services. Which one’s stand out to you? Remember, you’ll want your videos to be more professional, informative, or funnier than the videos of your competitors. Just make sure that you invest some pre-production planning into these brief video commercials.

Finally, make certain you give your videos relevant tags. You will be able to find sites online that list the most recent hot keywords and keyword phrases. Select those that most nearly relate to your marketing niche and tag your videos with them.

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4 Proven Ways to Tap Online Video Advertising to it’s Fullest
May 31st, 2009

Internet video advertising is a highly potent medium to direct your advertisements to a particularly targeted audience. No remaining medium provides you the form of comprehensiveness and reach that web videos provide. Apply the next steps to profit from this vastly popular and highly effective type of marketing.

1. Build precise advertisements for web viewing

The advertisements you produce for internet video advertising ought to be made-to-order for that purpose. The length and timing of the clip are of most importance in accommodating the attention of the consumer.

2. Interactive videos

The synergistic nature of the World Wide Web grants you a lot of flexibility concerning your advertisements. You are able to pattern your advertisements in such a manner that an internet viewer can be directed to the sales page or presented with another “call to action”. The viewer may or may not choose to buy your product, but you would have lead him/her closer to that stage than you would have otherwise.

3. Effective Targeting

Your advertisements can be directed to whatever particular group that you choose. This could mean middle aged women, younger men, students, professionals, or a geographical grouping. Simply choose whichever target market is most suited to your product, and aim for them. Unlike other media ads such as television, the web video advert can be accessed at any time of day by consumers around the world.

4. Realize internet video advertising as a dissimilar medium

Although analogs can be drawn between TV advertising and additional web advertising formats, internet video advertising is fundamentally a distinguishable medium. Once this is realized and addressed, you will find out that web video advertising is a promising new field of advertising in the online space. This field can take your products and brands further than you could have imagined, thus leaving your competition chasing behind.

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Making Sales with Online Video Marketing
April 27th, 2009

Videographer in studio
Image via Wikipedia

In this day and age where the global economy’s trend is going downwards, competition amongst businesses has become tougher than ever before. Many business are cutting costs while trying to appeal to their target market.

Due to the rapidly increasing demand by consumers toward online social media, the ways of merchandising have been raised to a whole new level.

Currently, internet video marketing one cost effective and efficient marketing strategy which is rapidly advancing in popularity. Online Video Marketing is basically a video demonstration of your company’s merchandise or services — a kind of promotion for businesses using videos that provide prominent visibility on internet sites designed to create more sales.

Watching videos over the internet has become the most favored form of entertainment nowadays, with audiences varying in age and socio-economic profile. With this fact in mind, it is a very good medium to be used by businesses that want to showcase their company’s product or profile using visual communication. In addition, online videos provide a means to reach a wider range of audience.

Allowing your audience to interact with you while giving them a glimpse of your company’s profile helps to take in more visitors which could possibly convert to greater sales.

Now, generating sales through the use of Online Video Marketing could be effective only if you know how to attract your audience and maintain their attention longer and provide them motivation to visit to your site. To do this, it would help to know some tips that may be able to help you achieve that goal.

First, make sure that the contents of your video are clear, relevant, and are eye catching for your visitors. Videos should also be of high-quality and able to do the job it’s supposed to, which is to inform.

Next is the video’s duration. It is a must to create a video that is short yet informative and straight to the point, offering your audience the information they need in the shortest amount of time possible. Thirty or sixty seconds is the best amount of time to get your message across.

It is essential to think the way your prospects do and give attention to what they would want to know about your company and its services.

Lastly, to gain the maximum exposure for your videos, you should submit them into popular video sharing websites like YouTube, or MetaCafe.

Another way of promoting your videos would be to link to it within any print or email campaigns. This provides an interesting channel to drive traffic back to your site.

The more viewers who get to see your link the more visitors your video site will draw in. This way you can gain more traffic on your videos and most likely convert viewers into clients.

Online Video Marketing is the latest and most hard-hitting interactive method of marketing today. Given its advantages and the broad range of viewers it can attract, it’s a sure-fire way to sell your company’s services to a larger group of consumers.

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