For small and mid-size business owners curious about implementing an online video campaign to promote their company’s products or services, there’s good news! Using online video with the goal of marketing your business is virtually a fail-proof venture because of its exceptional popularity, as reflected by top video sharing sites such as YouTube. More than a passing trend, online video is here to stay!
With continuous advances in technology, coupled with the increased availability of high speed Internet, business owners who delay incorporating digital video into their business’ marketing strategy will be left behind in the 21st century. If you are still not convinced, consider the following 5 reasons why you should give serious thought about adding online video into your marketing mix:
1. The increasingly popularity of Internet videos. A staggering number of over 170 million U.S. Internet users watched online video and almost 31 Billion videos were seen in November 2009 according to the comScore Video Metrix service. That number represents a whole lot of viewers who have come to expect video entertainment or information using visual media.
2. The customer has total charge. Consumers are completely in control of which online video commercials they choose to view around specific products or services unlike those annoying traditional TV advertisements that interrupt your favorite television program.
3. Time is money. With that fact in mind, business owners opting to use online video commercials don’t have to wait for appropriate available time slots to broadcast online videos. The greatest advantage of marketing with online video is that it’s instantaneously delivered and readily available via the Internet 24/7 anywhere in the world!
4. Online video allows you to track the number of viewers who have watched your specific online advertisement, and even capture their personal information. The analytic tracking capabilities of online videos provide the data that business owners rely on when deciding on which marketing methods to spend their limited advertising dollars.
5. The potential vast breadth and reach of the target audience capable of viewing online videos is massive. For example, Google embeds YouTube into search results and popular social network sites such as Facebook, Twitter and MySpace have made it probable that your video will be seen and shared by many more of your prospects wherever they may happen to be searching online.
In conclusion, there are numerous reasons why you should consider adding online videos to spice up your marketing mix. If your goal is to differentiate your business and grab your prospects attention, online video is an essential marketing tool that will yield profitable dividends.
