eMarketing Video Blog

Online Video is the Leader of Future Marketing
October 30th, 2009

With more and more online videos becoming accessible to anyone with a computer and an Internet connection offering information on products and services into the comforts of your home, and advertisers are definitely taking notice! An increasing number of business owners investing in online videos soon find success by promoting their product or service. Online videos are a win-win for everyone!

Statistical results gathered from qualified online users continue to climb at overwhelming rates from specific respondents reporting to watch online videos. A collaborative study by Google and AOL recently conducted by the information group TNS yielded encouraging results for business owners considering an online marketing campaign.

Statistics concluded that 75% of the respondents reported viewing more videos online compared to that of a year ago. Even more encouraging results for indecisive advertisers debating on whether or not to launch an online video marketing campaign are that over half of the respondents anticipate watching more online videos in the next year.

While some skeptics may doubt the real success of online video marketing, statistical results prove otherwise. Respondents of the survey report that they feel as though they are better able to make more informed and empowered decisions by watching video ads online when compared to ads viewed on television.

In fact, 78% of respondents reflect that online video ads provide as much, and often more, of an opportunity to learn about a specific product or service rather than watching ads on television. Unlike television commercials, viewers have complete control over online videos, watching online ads at the viewers’ convenience.

Furthermore, 63% of the survey participants prefer video sites to host advertising, specifically if ads help keep content free.

The survey statistics also reveals additional pros for business owners opting to advertise using online videos:

• 64% took action after seeing an online video
• 44% visited the advertiser’s Web site
• 33% searched for a product or service
• 22% visited an offline retail store
• 21% discussing the advertised product with friends or family

Up until recently major television broadcast networks have set the bar for grand scale technique using online videos, however, small business owners are now able to establish an edgy and professional online presence at very affordable prices.

As the technological world continues to spin beyond the speed of light, business owners are constantly looking for marketing strategies to attract and appeal to new and existing consumers. The solution is simple: Online videos are categorically the leader of future marketing!

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Online Video Marketing is a Worthwhile Investment
October 13th, 2009

Today’s economy requires affordable, cost-effective marketing.  Online video is a popular growing trend and easily accessible marketing tool for anyone.  The popularity of online videos has skyrocketed as the Internet provides a new, innovative way to advertise to a wider audience.   Don’t just tell people about your business – SHOW THEM!  We’re now a society watchers, not readers, making video a perfect option.

We watch billions of videos online. Over 50% result in action after seeing an online video, 28% seek more information, while 16% buy.  We only remember 10% of what we read, however, 75% acts on video information 72% quicker than print.  Also, customers want content that speaks directly to them.  Streaming video provides information with a more personal connection.  Business owners soon learn that their website is a virtual 24/7 sales channel.

Tracking performance of marketing opportunities is also essential.  You should use analytic tools that measure the results of any campaign.  Useful analytical data about your online video will include the tracking of viewer activity in real time and provide data such as the total number of views your video received and how many viewers watched to completion.

More broadband access, lower production costs and rising demand means quality video is now affordable for most businesses, allowing the little guy to compete with the big boys to reach virtually anyone.  Customers can gain a feel for your business without being there and should show your company’s personality and a behind-the-scenes look at YOU.

Video marketing is an investment that can quickly pay for itself, unlike other forms of advertising – where you pay over and over.  Online video is a digital asset you can own with no expiration date!

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Why Promote Your Business Using Professional Videos
October 1st, 2009

Whether you’re a CEO of a Fortunate 500 Company or a local small business owner, marketing your products or services using a professional quality video can definitely equal the playing field!   While it’s a fact that larger companies have the luxury of having resources readily available to produce in-house viral videos, however, small businesses are no longer being left in the technological dark ages thanks to the help of affordable professional online video marketing services.

With the extensive advancements in broadband technology, combined with the catalyst of social media sites, small business owners are now reaping the same benefits as their competitor counterparts.  Marketing their own product or service with the help of professional video marketing services, small businesses are raking in increased revenue without exceeding advertising budgets!

So, as a small business owner you may ask, “Why should I use a video to market my product or service?”  Then you may immediately follow the question, even without thinking stating a common misconception: “I could never afford a professionally created video on my budget!”

First things first!  As mentioned earlier, faster broadband Internet services continue to bring the world into more and more homes across the country at the speed of reality.  As a result, more people are spending time watching online content, a large majority being online video clips.  In fact, Internet advertising is predicted to surpass the combined viewer rates of newspapers, cable TV, and broadcast TV eight times faster by the year 2012!

From a marketing perspective, this is even more incentive to use online videos to advertise your business.  Consumers are beginning to realize that they have more control over online videos, as opposed to TV, simply because Internet videos allows users to view what they want, when they want, and also, in what digital media format they want to watch video clips.  Business owners are also tuning into the success of the phenomena with projected online video ad sells to triple by 2011!

There are numerous ways in which to promote your video once it’s produced and you’re satisfied with the final product.  In addition to posting the video clip on a social networking site, you may place a link on your business’ website, add a link to your customized video in newsletters or insert your video link into e-mails when sending out mailings to customers.

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